The renowned source for photography and film videos online, AdoramaTV celebrates 40 million views and counting – pays tribute to the part played by Nemeton.
An Rinn and New York, NY – April 11, 2016 – Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, is pleased to announce it’s just hit a major milestone with more than 400,000 subscribers to its AdoramaTV YouTube channel.
Featuring the latest photography tips, new product reviews, gear guides, tutorials, lighting how-to’s and more, AdoramaTV has something for any visual creator wanting to have more fun and a better experience with their camera.
All of Adorama’s online content is made at the Nemeton Studios based in An Rinn, where over 300 videos will be produced for Adorama in 2016.
“Nemeton has been brilliant to work with” comments Alana Casner, AdoramaTV Director & Digital Strategist, “we are the preeminent source for videos related to photography and video as well as new product releases and gear reviews, but what sets us apart is how we connect with our viewers and create engaging creative content.”
“We have over a dozen hosts that share their experiences, knowledge and tips to over one-million viewers a month. We believe having real professionals tell their stories and share their craft is why our audience is engaged with our videos and why they gain confidence and desire to explore their own creative directions with photography and video. Nemeton and Cutting Edge Productions has played a major role in helping build this subscriber base since the beginning. From fully producing videos for a variety of our hosts to maintaining the majority of post-production as well, this team has been incredible to work with – an asset to say the least. The communication is effortless, the time zone difference is rarely even noticed and together we create incredible creative content for our audience.”
Nemeton TV is based in An Rinn, Co. Waterford. The company produces sports (GAA Beo and Rugbaí Beo on TG4), internet TV and other services for major clients, including RTÉ, Sky Sports, BBC and sports organisations like the GAA and the Guinness Pro12. The company recently provided all the live links for the 1916 Easter Sunday celebrations in Dublin.
Nemeton started working with AdoramaTV back in March 2014 and is responsible for the vast majority of the company’s video output and distribution to different channels. Starting in 2014, the viewers stood at around 200,000 and since the Irish involvement, the subscriber base has grown to 400,000.
Maeve Quill, Project Leader, NemetonTV/Cutting Edge Productions says “This is a fantastic achievement and we are delighted to have played a major part in it. We strive to give the viewers something new each week and take all of their feedback on board, we want our viewers to feel part of the Adorama family as we build that online community, and so we constantly strive to keep the content, relevant, new and educational on adorama.com.”
Contact: Maeve Quill, NemetonTV/Cutting Edge Productions maeve@cuttingedgeproductions.ie
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