case study

Adorama TV

Building Online Communities

Building Online Communities

the challenge

One of America’s leading online retailers – Adorama, wanted to start producing videos in Ireland for its AdoramaTV channel. Their main requirement was to work with experienced and reliable digital experts who understood online content creation, and had the knowledge and skills to help them grow their Adorama online community.

the solution

Adorama consulted with Nemeton, who in turn helped them build a world class digital content team, sourcing new talent and creatives and creating videos from conception to delivery and distribution.

the results

Nemeton started working with AdoramaTV back in March 2014 and is responsible for the vast majority of the company’s video output and distribution to different channels. Starting in 2014, the viewers stood at around 200,000 and since Nemeton’s involvement, the subscriber base has grown to 500,000.

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